Society favors "out-of-the-blue" desire. But why? Most people (especially women, to make matters much worse, in the case of this drug) don't experience sexual desire that way; that's just how we are. Flibanserin tries to "solve" the "problem" of normal human sexuality. That's not to say some women who can't experience desire, but want to, wouldn't benefit from a drug like this. But that's not how this is being marketed. Nor is this pill good science; most people (men and women) with low desire will benefit far more from therapy (and for far less money than the ongoing cost of a pill).