The Internet is more than a way for us to get information or connect with our friends. It has become a place for us to store our personal information. Our e-mail is in the cloud. So are our address books and calendars, whether we use Google, Apple, Microsoft, or someone else. We store to-do lists on Remember the Milk and keep our jottings on Evernote. Fitbit and Jawbone store our fitness data. Flickr, Facebook, and iCloud are the repositories for our personal photos. Facebook and Twitter store many of our intimate conversations.
...
Many people don't think about the security implications of this information existing in the first place. They might be aware that it's mined for advertising and other marketing purposes. They might even know that the government can get its hands on such data, with different levels of ease depending on the country. But it doesn't generally occur to people that their personal information might be available to anyone who wants to look.
In reality, all these networks are vulnerable to organizational doxing. Most aren't any more secure than Ashley Madison or Sony were. We could wake up one morning and find detailed information about our Uber rides, our Amazon purchases, our subscriptions to pornographic websites -- anything we do on the Internet -- published and available. It's not likely, but it's certainly possible.
...
Privacy isn't about hiding something. It's about being able to control how we present ourselves to the world. It's about maintaining a public face while at the same time being permitted private thoughts and actions. It's about personal dignity.
